When planning your marketing communications strategy, start with where you are and what you want to accomplish. 

Whether you are a start-up, have been operating for some time, or just beginning to think about starting your new venture, use this quick checklist to evaluate (or re-evaluate) your plan:

Where are you now?

Internal:              Strengths                 Weaknesses    

External:             Opportunities          Threats            

What are the most important things you want to do? (Prioritize your objectives)

• Promote your mission/services/products to more people               
• Get more donors/funders/customers (leads)                                  
• Take action to offset competitive activity                                        
• Get your current donors/funders/customers to spend more           
• Retain your current donors/funders/customers                            
• Build trust in your brand                                                               
• Build and protect your organization’s reputation                           
• Partner with other organizations                                                     

Who are your donors/funders/customers?

Define your ideal donor/funder/customer (demographics, psychographics, location, etc.)

What is your current and potential manpower?

Employees, volunteers, Board of Directors, donors/funders/customers, vendors                     

How much do you want to spend?

Equipment                     Printing/POS                      Website, software, apps  

Advertising                    Subscriptions                      Staff time                         

What is your timeframe?

One-time promotion or event                                   Signature special event                 

Annual marcomm plan                                             Set up social media plan               

What is your tactical plan?               (Contact Markus MP to develop your step-by-step blueprint)

Set SMART goals (Specific, Measurable, Achievable, Relevant, Time-Oriented)                      

Develop tactics to accomplish them.                                                                                           

How is your plan working?

Establish your benchmarks                                                                                                         

Monitor your progress at regular intervals; revise your plan as needed                                      

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